How does boat make profits every year?

boAt made a profit of 68 Crores in 2022.

But, boAt spent only 3.6% on marketing.

Aman Gupta

Mathworld:

38 Million True Wireless Stereo (TWS) Units shipped in India in 2022.

boAt - 46% Market Share

Total Shipment = 46% of 3.8 Crore = 1.7 Crore. boat would have shipped upto, 1.7 Crore

units.

Profits - How?

Let's assume boAt added just 200 Rs, to every product to compensate for celebrity endorsement charges.

Extra Revenue = 1.7 Crore * 200 = 340 Crores.

boAt will be making extra 340 Crores easily to compensate for spending 99 Crores on marketing.

By roping in celebrities, boAt has built a lifestyle brand, which makes profit every

year.